If you have ever asked yourself how digital marketing and social media can impact your life and career, then get a copy of Six Pixels of Separation and read it.
Although the book was published in 2009, most of the strategies Joel espouses in Six Pixels of Separation are still relevant today. Using a plain, non-technical writing style, Joel describes the many online tools and platforms that companies could be taking advantage of to improve their businesses and fortunes.
One of the recurring themes in this book is the importance of developing a digital marketing strategy and following through with it. Patience is indeed a virtue in the online world. Too many participants of social media give up after they realize it requires some work and effort to remain actively engaged with their online communities.
Joel shares personal anecdotes about his own business career, where writing blog posts, recording podcasts and speaking at industry events have paid off handsomely for him. Anyone or any business, he suggests, can do the same.
I particularly liked this quote from the book: "As we build our personal brands through digital channels, it is incumbent on us to know the types of people who benefit with our brand and what we are doing and, on a daily basis, to engage with those types of people."